THE PROCESS

Ever wondered what goes into creating a great logo?

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The process of crafting a logo or brand identity can be broken down into these five important stages:

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Discovery

I get to know all about your business. We’ll either have a chat in person, online or via text. In order to help you, it’s crucial to understand your type of business as well as your goals, pain points, customers and competitors. This will allow me to create a great logo design that will meet your needs and last for a long time.

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Research

First, I’ll look at the ways your type of business is represented visually. Next, I’ll look at what sorts of things your customers like and interact with on a daily basis. Finally, I’ll look at your direct competitors to help you be different from them. I’ll collate all the research into a ‘Stylescape’. This is collage of found images that represent the look and feel of what we’re trying to achieve. It ensures we’re on the same page and saves both of us time and money.

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Design

Design starts with sketching out as many ideas as possible from keywords and ideas on the agreed Stylescape. I then evaluate these and select the strongest options for development. These are then iterated and tweaked until I feel that I’ve achieved what has been set out in the design brief. Finally, I’ll prepare some examples of what the logo might look in appropriate real-world scenarios to so that you can see the benefits of the design.

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Presentation

We’ll have a meeting either in person or online. First, we’ll remind ourselves about the original goals for the project. Then will I show you my proposed solution(s). I’ll explain the decisions I’ve taken in order to solve the problem. We’ll discuss your feedback in a constructive manner. If further refinement is needed, we’ll work through the problem together until we arrive at a solution that you’re delighted with.

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Finalization

Once you’re happy that the design meets your goals, I’ll finalize the logo design. I’ll produce a comprehensive kit with various types of file formats. This will ensure you have everything you need to be able to use your shiny new logo in any scenario.

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Want to know more about the process?